Imagine This Biography

Establishing Great Partnerships Since 1999 – Experience you can leverage. More than 20 successful years in the casino industry, serving more than 300 casinos with a 100% profitability track record.

In 2001, Imagine This was trying to figure out how to encourage casinos who did not do any form of gifting to do so. We consulted with clients who were gifting and discovered that while they believed gifts were a great player loyalty strategy, no one was analyzing their actual impact. One client was giving away a set of gifts and would giveaway 2-3 gifts on occasion in one month. The response rates were much greater than all our other clients who were using gifts for Gift of the Month, Monthly Birthday Gift and Hot Seat promotions. So, we asked ourselves:

  • What would it look like if you could encourage players to come in for all 4 or 5 weeks of the month?
  • Would they come more often?
  • Would they come and play or just pick up their gift and leave?
  • Would they just trade days not increasing their monthly trip count average?
  • Who would come for this type of promotion?

More questions arose, and the only way for us to know for sure was to test our concept with a willing client. So, we did, and the results blew us and our client away! We were on to something big and more importantly, measurable.

Our initial analytics seem prehistoric compared to our promotion analysis these days, but one thing was clear, we could drive incremental trips and spend from our client’s best players they were not getting from them before. From here, the Imagine This Continuity Program was born.

Imagine This is focused 100% on the gaming industry. We appreciate the relationships we have built and are proud to say we have helped our clients achieve over $2.5 billion in incremental revenue and profit utilizing our proven programs. Our signature Continuity Gift Program, created over 20 years ago, has caught the attention of many casinos all over the country. We continually evolve the program, and it has become the #1 marketing program in the gaming industry for clients who harness it’s true potential.

Our knowledge and experience, combined with our robust resources, enables our clients, new and old, to be able to achieve record-breaking revenue and profit from this program month-after-month and year-after-year.

Inc 500 Logo with Caption

Today, we make it so easy for our clients to work with us, because we take the stress and risk completely off their plate. Our clients have ultimate flexibility and control when doing business with us.

Leader in the Industry – For those who choose to partner with us, we provide a complete, turn-key Continuity Gift Program solutions that are completely transparent with free, award-winning analytics.

Our program is Risk-Free and guaranteed profitable 100% of the time. We keep things fresh, which means the program can resist player fatigue and continue to grow for you.

We are much more than gifts! We have expanded our operations over the years to include support on a multitude of gaming and marketing areas. Our Product and Sourcing Team has been expanded to support VIP, Play and Earn, Gift of the Month, Hot Seat and other promotional needs of our clients.

You are supported by a team of experienced and accomplished gaming industry specialists. Of course, these services are free, and only if you are interested.

All of our services are provided at no charge to you. Why?

Simple. Our company mission statement is to achieve maximum success for our clients with the money they invest with us. To accomplish this, we provide the experience having run thousands of these programs all over North America in a wide variety of demographics. This helps us stay on top of current, best practices, which means you will get the best results.

Whether you choose all or none of our free services, you still get the advantage of our huge buying capacity, as well as the no hassle returns and order-on-the-spot opportunities. You also don’t have to worry about product not showing up. We have a 100% on time delivery track record. We design, produce and maintain our own inventory. Our buying volume is second to none, meaning you get to take full advantage of our buying power. We pass these cost savings on to you whether you are looking for a few hundred gifts or tens of thousands. Not to mention, you only pay for the product you buy and use. Our Superflex system makes working with us enjoyable. To learn more about our Superflex system, please visit Superflex in our Continuity Section of the website, or contact us and we will be happy to share more with you.


Our customers say it best!

“We have partnered with Imagine This on our continuity giveaways for several years now, and that’s exactly how I would describe our relationship with them—a partnership. With many team members with direct property marketing work history themselves, Imagine This understands from first-hand experience the opportunities and challenges of their customers. Our goals are their goals, and they have always been willing to provide support in many ways that go beyond the traditional vendor/client relationship to ensure our success.”

Scott Bauer

VP of Marketing, Jamul Casino

“The Imagine This Continuity program has been a successful promotion for our casino that we have implemented every other month!”

Toney Posey

General Manager, Colville Properties

Industry Affiliates & ParTNers

Imagine This is fully committed to helping organizations and gaming operators achieve maximum success. Involvement is our passion.